Whiskey Strip Woodworking
Logo + Branding

Goal: Capture owner’s passion for creating quality canoes, paddles, and other products.

Solution: An abstracted “W” out of interlocking planks emphasizes the quality craftsmanship of a family owned venture.

Details: The mark also works well as a literal brand for all finished pieces. Pulled the colors from a photo of a Michigan sunrise, where the owner resides, to complete the overall look.

Fun Fact: The final strip of wood installed on a boat was customarily called the “Whiskey Strip” since it was cause to celebrate.